# D100 Email Outreach Sequence: Pro Trading School **Prospect:** Chris Leet, Founder of Pro Trading School (sole operator) **D100 Offer:** Build Chris's complete S&D Mastery Mentorship webinar funnel for free **Hero Offer:** $3,997 S&D Mastery Mentorship (12-week live group coaching) **Deliverable Link:** [DELIVERABLE LINK] **Booking Link:** https://api.creatiivv.com/widget/booking/x7oG8f3n4qE7TOtoiIiC **Created by:** Alexo Digital | March 2026 **Email Method:** Style 2 (3-email pods, then new thread). 5 Initial + 5 Follow-Up + Call Optimization. --- ## Email Rules - Under 100 words per email - Hemingway Grade 6 readability - Last thing in the email = the link - No attachments, no images - Sent from warmed inbox - No em dashes anywhere - No banned AI phrases - Link placeholder: [DELIVERABLE LINK] --- ## INITIAL EMAILS: OPTIMIZE FOR THE CLICK These 5 emails go out before the prospect opens the D100 showcase page. The ONLY goal is getting Chris to click the link. No mention of calls. No mention of responses. Just get the click. --- ### Email 1 (Day 0) - The 40-Hours Hook **Thread:** New thread **Subject:** 40 hours. all for pro trading school. **Body:** This is either insane or brilliant, Chris. Spent the last week studying your courses, your YouTube, your Instagram. Every product. Every review. Every competitor from ICT to Rayner Teo. Found 3 revenue bottlenecks costing you $100K+ per month. Built you a complete webinar funnel blueprint to fix them. A $3,997 mentorship program. Full VSL script. Registration page. Email sequences. Ad strategy. Done from scratch for Pro Trading School. - - - See the full blueprint: [DELIVERABLE LINK] Lorenzo Sanchez **Send Notes:** - Hard pattern interrupt subject (lowercase, specific hours) - Opens with intrigue, not name - Stacks specific proof of research depth - Names the competitor research to prove legitimacy - Link is the last thing they see --- ### Email 2 (Day 3) - The $197 Ceiling **Thread:** Same thread as Email 1 **Subject:** (same thread, no new subject) **Body:** 786K followers. 25,000 students. 1M+ ebook downloads across 36 countries. But the most anyone can pay you is $197. Rayner Teo charges $3,999 with a smaller audience. PFA charges $4,999. Set and Forget charges $540 for a course with half the content. Your method is better. Your price is the lowest. The blueprint I built for you fixes that with one product launch. - - - Have a look: [DELIVERABLE LINK] Lorenzo **Send Notes:** - Same thread (reply to Email 1) - Opens with his own impressive stats to hook ego - Then drops the $197 ceiling problem - Competitor pricing proves he is leaving money on the table - Under 80 words --- ### Email 3 (Day 6) - The Prop Firm Gap **Thread:** Same thread as Email 1 **Subject:** (same thread, no new subject) **Body:** $7.14 billion. That is the prop firm market in 2025. Zero supply and demand educators own the prop firm prep position. Not ICT. Not Rayner. Not Smart Money Concepts guys. Nobody. Your S&D method is the best fit for that gap. 25,000 students already trust you. They just need somewhere to go after the course ends. I designed that "somewhere" for you. A $3,997 mentorship with a webinar funnel to fill it. - - - See it here: [DELIVERABLE LINK] Lorenzo **Send Notes:** - Closes Pod 1 with the market opportunity angle - $7.14B number is attention-grabbing and verifiable - Positions the gap as unclaimed territory - Connects his existing audience to the new product - Still optimizing for click only --- ### Email 4 (Day 9) - The High-Ticket Coaching Angle **Thread:** NEW thread **Subject:** 25,000 students finished your course. then what? **Body:** Serious question, Chris. 25,000 people bought your S&D courses. They finished the videos. They learned the method. Where do they go next? Right now the answer is nowhere. No coaching. No community. No advanced tier. They just leave. We designed a $3,997 S&D Mastery Mentorship. 12 weeks of live group coaching. Built specifically for your graduates. 10 students per cohort. $39,970 from one webinar. Repeatable every month. - - - Full blueprint here: [DELIVERABLE LINK] Lorenzo **Send Notes:** - New thread resets open odds (Style 2) - Lowercase subject is a pattern interrupt - "Then what?" forces Chris to confront the gap - Revenue math is simple and concrete - No mention of calls. Click only. --- ### Email 5 (Day 12) - The Hustle Angle **Thread:** NEW thread **Subject:** no way someone has done this before **Body:** 40+ hours of research. 8 competitors analyzed. 155+ real customer reviews mapped. 3 revenue bottlenecks identified. Complete webinar funnel: VSL script, registration page, 10 email sequences, ad hooks, offer design, revenue projections. All built from scratch for Pro Trading School. All free. I am willing to bet nobody has put this much work into reaching out to you before. At best: you think it is useful. At worst: you appreciate the effort and move on. - - - Here is the link: [DELIVERABLE LINK] Lorenzo **Send Notes:** - New thread (third pod) - Stacks the inventory of work done - Conviction-heavy close mirrors D100 best practice templates - "At best/at worst" framing reduces pressure - This is the final click-optimization email before switching strategy --- ## FOLLOW-UP EMAILS: AFTER PROSPECT OPENS THE DELIVERABLE These 5 emails trigger ONLY after analytics show the prospect visited the showcase page. All stay in the SAME thread. Goal shifts from "click" to "response" and then "call." **CRITICAL:** When tracking shows a page visit, send Post-Open Email 1 within 1 hour. --- ### Post-Open Email 1 (Immediately after open) - What Did You Think? **Thread:** New thread (all post-open emails stay in this thread) **Subject:** saw you checked it out, Chris **Body:** Noticed you opened the blueprint I built for Pro Trading School. What did you think? We put serious hours into this. The $3,997 mentorship design, the webinar funnel, the S&D prop firm prep angle. All of it built around your audience data. If you liked it, I can walk you through how we would implement everything. If not, no worries at all. - - - Blueprint is still here: [DELIVERABLE LINK] Lorenzo **Send Notes:** - Speed to lead. Send within 1 hour of page visit. - Casual, not desperate - Asks for a reaction, not a call - Leaves the door open for either direction --- ### Post-Open Email 2 (Day 3 after open) - The Webinar Revenue Math **Thread:** Same thread as Post-Open 1 **Subject:** (same thread, no new subject) **Body:** Since you opened the blueprint but did not respond, figured you might want the quick math. One S&D Mastery Mentorship webinar. 10 students at $3,997 each. That is $39,970. Run it once a month. $479,640 per year. From a single webinar. Your 25,000 existing students are the warm audience. No cold traffic needed for the first 6 months. Would you be completely against seeing how the numbers work? Lorenzo **Send Notes:** - Same thread (reply) - Revenue projection is the hook - "Completely against" phrasing borrowed from D100 best practices (low-pressure) - Optimizing for response now, not click - No link in this email (intentional) --- ### Post-Open Email 3 (Day 6 after open) - Status Update **Thread:** Same thread as Post-Open 1 **Subject:** (same thread, no new subject) **Body:** Status update for: Chris Leet. Blueprint: Opened. Reaction: Unknown. Free webinar funnel build offer: Still available. (You are telling me you do not like free stuff?) Seriously though. We built a $3,997 mentorship program, webinar funnel, email sequences, and ad strategy. All for Pro Trading School. All free. What is the verdict? - - - Another look: [DELIVERABLE LINK] Lorenzo **Send Notes:** - Status update format is a pattern interrupt - Light humor without being unprofessional - Restates the offer inventory - Link included for re-engagement --- ### Post-Open Email 4 (Day 9 after open) - Revenue Projection Hook **Thread:** Same thread as Post-Open 1 **Subject:** (same thread, no new subject) **Body:** 10 students. $3,997 each. $39,970 from one webinar. That is not a fantasy number. We helped build the marketing infrastructure for a community that generated $442K in a single 30-day window. $762K total in 5 months from zero. Featured at GoHighLevel Summit 2024. Pro Trading School has a bigger audience than they did. 786K followers. 25,000 students. 222K on YouTube alone. The blueprint maps out exactly how to get there. Would you be against a 30-minute call to walk through it? https://api.creatiivv.com/widget/booking/x7oG8f3n4qE7TOtoiIiC Lorenzo **Send Notes:** - Revenue number repeated for reinforcement - Social proof uses approved Latinos Creativos facts only - Compares audience sizes to strengthen the case - First mention of a call in post-open sequence - Calendar link included --- ### Post-Open Email 5 (Day 12 after open) - Last One. Respect. **Thread:** Same thread as Post-Open 1 **Subject:** (same thread, no new subject) **Body:** Last email from me on this, Chris. Built a complete webinar funnel for Pro Trading School. $3,997 mentorship design, VSL script, registration page, email sequences, ad strategy. 40+ hours of work. All free. If you ever want to explore it, reply to this thread. I will be here. If the timing is wrong, I respect that completely. The blueprint stays live. Book a call anytime: https://api.creatiivv.com/widget/booking/x7oG8f3n4qE7TOtoiIiC Good luck with the courses, Chris. Lorenzo **Send Notes:** - Clean exit. No guilt. No pressure. - Restates full value one final time - Calendar link for whenever he is ready - Ends positively - Door left open permanently --- ## CALL OPTIMIZATION EMAIL **Trigger:** Any response from Chris that is NOT "go away" or "not interested." Could be a question, a compliment, a "tell me more," or even "who are you?" **Thread:** Reply in whatever thread the response came from **Body:** Appreciate the response, Chris. Easiest next step: 30 minutes on a call where I walk through the blueprint and answer any questions. I can show you the full webinar funnel, revenue projections, and implementation timeline. Your time investment: review and approve. We handle the build. Pick a time that works: https://api.creatiivv.com/widget/booking/x7oG8f3n4qE7TOtoiIiC Or just reply with your preferred day, time, and timezone. I will make it work. Lorenzo **Send Notes:** - Mirrors D100 best practice call optimization template - Two options: calendar link OR manual scheduling - Reinforces the DFY angle (critical for solo operator) - Professional, not pushy - Under 80 words --- ## EMAIL DELIVERY NOTES ### Deliverability Setup | Item | Detail | |------|--------| | **Send from** | Warmed inbox (lorenzo@alexodigital.com or rotation domain) | | **Primary email** | support@protradingschool.com (WARNING: likely unmonitored based on customer reviews) | | **Backup emails** | chris@protradingschool.com, ConvertKit reply-to address | | **Email finder tools** | Hunter.io, RocketReach, Apollo for Chris Leet personal email | | **Warmup tool** | Smartlead, Instantly, or Reachkit | | **Inbox rotation** | Cycle through 15+ warmed inboxes | ### Pre-Send Checklist - [ ] Verify support@protradingschool.com does not bounce (high probability of going unread) - [ ] Search for alternate email via Hunter.io / RocketReach - [ ] Try ConvertKit reply-to by subscribing to his lead magnet - [ ] All links tested and working (showcase page + calendar) - [ ] Every email under 100 words - [ ] Hemingway Grade 6 or below on every email - [ ] No em dashes anywhere - [ ] No banned AI phrases anywhere - [ ] No spam trigger words - [ ] Mobile rendering tested ### During Campaign - [ ] Track D100 page visits via analytics (Plausible or Vercel Analytics) - [ ] Monitor for bounced emails (if bounce, pivot to LinkedIn as primary) - [ ] Watch for replies in spam folder - [ ] Execute post-open sequence IMMEDIATELY when triggered (within 1 hour) - [ ] Log all activity in campaign management system ### If Email Fails Entirely **Channel priority:** 1. LinkedIn DMs (see outreach-emails.md for full multi-channel strategy) 2. X/Twitter DMs (@cjmleet) 3. Facebook DMs (facebook.com/price.action.strategies1) 4. Instagram DM (LAST RESORT. Chris is known to block users.) ### Follow-Up Cadence Summary | Phase | Emails | Spacing | Optimize For | |-------|--------|---------|-------------| | Initial Pod 1 (Emails 1-3) | 3 | Every 3 days | Click | | Initial Pod 2 (Email 4) | 1 | Day 9, new thread | Click | | Initial Pod 3 (Email 5) | 1 | Day 12, new thread | Click | | Post-Open (Emails 1-5) | 5 | Every 3 days, same thread | Response then Call | | Call Optimization | 1 | On any positive response | Call booking | ### If No Response After All Emails + All DMs - Wait 90 days - Send re-engagement via LinkedIn: "Quick check-in. Blueprint still live. Still relevant?" - If still no response after re-engagement, archive prospect --- **End of D100 Email Outreach Sequence** > Produced by Alexo Digital > Custom-built for Pro Trading School (Chris Leet) > Based on 40+ hours of prospect research, 155+ real customer reviews, 8 competitor analyses