# Your Webinar Funnel Blueprint, Chris

> Prepared specifically for Pro Trading School
> By Lorenzo Sanchez, Alexo Digital
> March 2026

---

## Why We Reached Out To You

We spent 40+ hours studying your business, Chris. Not a template. Not a pitch deck we send to everyone.

We analyzed your YouTube channel (222K subscribers, weekly uploads), your two Instagram accounts (313K + 251K followers), your course platform on Podia ($59-$197 pricing), your Candlestick Trading Bible (1M+ downloads), your blog content (supply and demand, price action, chart patterns), your competitors (Set and Forget, Pure Financial Academy, Rayner Teo, ICT, SMB Capital), and 155+ customer quotes from Trustpilot, Goodreads, trading forums, and review platforms.

This document lays out the 3 biggest revenue bottlenecks we found and exactly how to fix each one. Every solution is built specifically for Pro Trading School.

---

## What You Will Find in This Document

1. A special offer for you (free, no commitment)
2. The 3 revenue bottlenecks costing PTS $100K+/month
3. A complete webinar funnel system designed for your business
4. A high-ticket offer staircase that turns $197 customers into $4,000+ customers
5. A paid ads blueprint tailored to your content library
6. Email sequences ready to plug in
7. Revenue projections based on your real numbers

---

## Our Track Record

We built the marketing infrastructure for a creator community that generated $762K in 5 months. That community went from zero to 578 members with a 32.67% live event conversion rate (98 out of 300 attendees purchased at a Chicago conference). No paid ads. Pure funnel engineering and strategic positioning.

Lorenzo built everything from scratch: dual authority websites, community portal, email/SMS systems, webinar infrastructure, event strategy, and an affiliate program that generated $120K in its first 3 months. The catalyst was a $15K paid podcast appearance on a 1.36M-subscriber channel. GoHighLevel's co-founder Varun Vairavan highlighted the case at their 2024 Summit in front of 1,000+ entrepreneurs.

*(Context: This was a client engagement for a creative real estate investing community in the Spanish-language market. Lorenzo launched and built the community from zero. No paid ads were used. Results are not typical and required a specific strategic investment.)*

We have profiled 453 creators across 5 verticals (AI automation, high-ticket sales, real estate, trading/investing, business coaching). In almost every case, we found the same pattern: massive organic reach with no system to convert it into predictable revenue.

Your business has that same pattern. You have built something most forex educators never achieve. What is missing is the infrastructure to turn that audience into revenue at scale.

---

## Special Offer

We will build your complete S&D Mastery Mentorship webinar funnel for free.

That includes: a webinar registration page, a 60-minute webinar script, a 10-email nurture and launch sequence, and paid ad hooks. All custom for Pro Trading School.

Here is how it works:

1. **We hop on a 30-minute call** to validate the strategy and confirm the mentorship program structure
2. **We build the full system in 14-21 days** (registration page, webinar script, email sequences, ad creative, community infrastructure)
3. **You review it and keep everything** regardless of whether we work together

If you like it and want us to manage the launch and ongoing optimization, we talk about that. If not, you keep $20K+ worth of marketing assets for free.

Book a call: https://api.creatiivv.com/widget/booking/x7oG8f3n4qE7TOtoiIiC

---

## Bottleneck #1: The $197 Ceiling

### The Problem

Your current product ladder:

```
Free Content (786K+ followers) --> $0
Candlestick Trading Bible (1M+ downloads) --> Free (email capture)
Supply and Demand Trading Course --> $59-$197 (one-time)
```

That is it. No coaching. No community. No recurring revenue. No high-ticket tier.

Every competitor in your space has a higher revenue-per-customer ceiling:

| Competitor | Lowest Price | Highest Price | Community? | Coaching? |
|-----------|:-----------:|:------------:|:----------:|:---------:|
| **Pro Trading School** | **$59** | **$197** | **No** | **No** |
| Set and Forget | $320 | $540 | Yes | Yes |
| Pure Financial Academy | $49/month | $4,999 | Yes | Yes |
| Rayner Teo | Free | $3,999 | Yes | No |
| SMB Capital | ~$5,000 | ~$5,000+ | No | Yes |

Your revenue per customer caps at $197. One payment. Done. Your competitors earn 5-25x more from each student. Not because their content is better. Because they have somewhere for students to go after the first course.

### Why This Matters

You have 25,000+ students who already trust your methodology. A percentage of those students would pay significantly more if you offered them something to buy.

Right now, a student finishes your 62-lesson course and has nowhere to go. No community for live zone analysis. No coaching for real-time trade review. No advanced training for funded accounts. No accountability group for consistency. They either stay in your free content orbit or move to a competitor who offers the next step.

The math is straightforward. If 2% of your existing 25,000 students enrolled in a $3,997 mentorship program, that is:

**500 students x $3,997 = $1,998,500 in launch revenue**

Even at 0.5%, that is $499,625 from a single campaign to people who already know and trust you.

### The Solution: A Complete Offer Staircase

Your audience needs a path from free to premium. Here is the staircase we would build for PTS:

```
Free: Candlestick Trading Bible (1M+ downloads, email capture)
    |
    v
$59: Foundations Course (existing product, entry point)
    |
    v
$297: S&D Prop Firm Challenge Prep (self-paced, DIY course)
    |
    v
$3,997: S&D Mastery Mentorship (12-week live coaching program)
    |
    v
$197/month: S&D Inner Circle (alumni community, ongoing)
```

Each step converts a percentage of buyers to the next level. The staircase compounds revenue from your existing audience without requiring a single new follower.

The $3,997 S&D Mastery Mentorship is the centerpiece. A 12-week live group coaching program where Chris works directly with traders who are serious about becoming consistently profitable and passing prop firm challenges.

---

## Bottleneck #2: No High-Touch Tier

### The Problem

Your supply and demand methodology is exactly what serious traders need. Zone identification with defined risk. Confluence confirmation before entry. Clean, repeatable setups that respect drawdown rules.

But you are delivering it the same way as every other YouTube educator: self-paced video lessons that students watch alone.

Here is the gap: **your best students have no way to work with you directly.**

They finished the 62-lesson course. They understand the methodology in theory. But when they sit down at their trading desk, they freeze. They second-guess their zone identification. They hesitate on entries. They need someone to look at their chart and say "yes, that is a valid zone" or "no, that is a retail trap."

155+ customer quotes we collected tell the same story. Traders do not lack information. They lack accountability, real-time feedback, and confidence that comes from guided practice.

### Why This Matters

This is the gap between a $197 course and a $3,997 mentorship.

A self-paced course delivers information. A mentorship delivers transformation. The course teaches the framework. The mentorship ensures the student can execute it consistently under live market conditions.

The prop firm angle makes this even more compelling. Traders are spending $300-$600 per evaluation attempt. Many fail 2-3 times before passing. That is $600-$1,800 spent on failed challenges because they do not have a mentor reviewing their zones, correcting their risk management, and holding them accountable to a structured preparation plan.

If your mentorship helps them pass their first or second evaluation, the ROI is obvious: invest $3,997 to save $600+ in failed attempts AND gain access to a funded account with $50K-$200K in trading capital.

### The Solution: S&D Mastery Mentorship ($3,997)

**A 12-week live group coaching program:**

1. **Weekly Live Zone Analysis Calls** (12 sessions): Chris shares his screen, analyzes live charts, identifies institutional zones in real-time, and takes questions. Students learn to see the market through Chris's eyes.

2. **1-on-1 Trade Review Sessions** (2 per month per student): Chris reviews each student's trade journal, zone identification, and execution. Personalized feedback on what is working and what needs adjustment.

3. **Prop Firm Challenge Prep Module**: S&D methodology applied to funded account rules. Position sizing for evaluation accounts. Drawdown management frameworks for FTMO, MyFundedFX, The Funded Trader, and Topstep. 30-day structured prep plan.

4. **Private Community with Daily Zone Alerts**: A dedicated space where mentorship students share their zone analysis, get feedback from Chris and peers, and build accountability. Daily pre-market zone calls on major pairs.

5. **Funded Trader Accountability Pod**: Small group (8-12 traders) preparing for the same prop firm challenge. Shared progress tracking, peer accountability, group zone analysis sessions.

6. **"Pass or Repeat Free" Guarantee**: If a student completes the full 12-week program, follows the structured prep plan, and does not pass a prop firm challenge, they repeat the program for free. This removes risk and signals confidence in the method.

**Pricing context:**
- $3,997 positions PTS in the premium tier alongside Rayner Teo ($1,099-$3,999) and above Set and Forget ($540)
- Below Pure Financial Academy's ceiling ($4,999)
- Supported by a "Pass or Repeat Free" guarantee that no competitor offers
- Includes $297 worth of prop firm prep content as a bonus module (creates perceived value and provides a natural downgrade path)

**Capacity model:**
- 20-30 students per cohort (keeps coaching intimate and high-value)
- 4 cohorts per year (quarterly launches via webinar)
- Revenue per cohort: $79,940-$119,910
- Annual revenue from mentorship alone: $319,760-$479,640

---

## Bottleneck #3: Zero Paid Acquisition

### The Problem

Your business runs on 100% organic traffic. YouTube, Instagram, blog SEO. No paid ads.

Your Facebook Pixel is installed on protradingschool.com. But it is not running. No campaigns. No retargeting. No data collection.

Here is what makes this interesting: we checked every competitor in your niche on Meta's Ad Library. **Zero active ads.** Not Set and Forget. Not Rayner Teo. Not ICT. Nobody.

Meta's October 2024 compliance update for financial products scared off the entire niche. But education-focused ads that teach methodology (not promise income) are fully compliant. The entire channel is empty.

### Why This Matters

You are generating 786K+ followers through pure organic effort. Every one of those followers costs you time and content creation energy. That is the only way you grow right now.

With paid ads driving webinar registrations, you could reach traders who have never found your YouTube channel. And unlike a $59 course, a webinar converting to a $3,997 mentorship has enormous margin to support ad spend.

At $15-$30 per webinar registration (conservative for trading education):

- $3K/month = 100-200 registrations per month
- $5K/month = 167-333 registrations per month
- $10K/month = 333-667 registrations per month

With a 25% show rate and 5% close rate on a $3,997 offer:

**100 registrations = 25 attendees = 1-2 sales = $3,997-$7,994 from $3K ad spend**
**333 registrations = 83 attendees = 4 sales = $15,988 from $10K ad spend**

That is before counting the $59 and $297 downsell revenue from webinar attendees who do not buy the mentorship.

### The Solution: Education-Focused Meta Ads

**Ad strategy for PTS webinar registration:**

**Ad Format 1: Before/After Chart Comparison (Static)**
Show a cluttered chart with 6 indicators vs. a clean chart with S&D zones marked. Headline: "Which chart would you rather trade?" CTA: Register for the free training.

**Ad Format 2: Zone Identification (Short Video, 15-30 seconds)**
Screen recording of a price chart. Chris marks a supply zone. Price returns to the zone. Trade executes. No income claims. Pure education. CTA: "Learn the method. Free live training."

**Ad Format 3: Prop Firm Angle (Static)**
"90% of prop firm traders fail their first challenge. The 10% who pass have one thing in common: a structured method." CTA: Register for the free training on S&D zones for funded accounts.

**Compliance rules we follow:**
- No income claims ("I made $X" or "You can make $X")
- Education only: teach methodology, not promise results
- No testimonials with specific dollar amounts in ad creative
- Lead with free webinar training (not paid product) for cold traffic
- Use "Special Ad Category: Financial Products" in campaign settings

**Budget recommendation:** Start at $3K-$5K/month. Test 3-5 ad variations. Optimize for webinar registrations. The webinar sells the mentorship. The ads feed the webinar.

We would build 10+ ad hooks, 5 static image ads, and 3 video ad scripts. All ready to upload.

---

## The Complete Webinar Funnel (DFY)

Here is everything we would build for Pro Trading School in 14-21 days:

### The Funnel Architecture

```
[YouTube + Instagram] (786K+ followers)
    |
    v
[Free Webinar: "How S&D Traders Pass Prop Firm Challenges"]
    |
    v
[Registration Page: Collect name + email]
    |
    v
[5-Email Pre-Webinar Sequence: Build anticipation, reduce no-shows]
    |
    v
[60-Minute Live Webinar: Teach + Pitch S&D Mastery Mentorship]
    |
    v
[Application Page: Short form, qualifies prospects]
    |
    v
[Strategy Call: 30-minute enrollment conversation]
    |
    v
[Enrollment: $3,997 one-time or 3x $1,399]
    |
    v
[Post-Enrollment: Onboarding sequence + community access]
```

### Component 1: Webinar Script (60 Minutes)

Full 60-minute webinar outline included as a separate deliverable. Structure:

- **Hook (0-5 min):** The prop firm problem. 90% fail. Not because they cannot trade. Because they do not have a structured method that respects evaluation rules.
- **Teaching Section 1 (5-20 min):** How S&D zones work for funded accounts. Real value. Show specific zone setups that respect 5% daily drawdown.
- **Teaching Section 2 (20-35 min):** The difference between information and transformation. Why 25,000 students took the course but most are not consistently profitable yet.
- **Transition (35-40 min):** "If you want to do this on your own, everything I taught in the last 35 minutes is enough to get started. But if you want help..."
- **Offer (40-50 min):** S&D Mastery Mentorship. $3,997. Everything included. "Pass or Repeat Free" guarantee.
- **Q&A / Close (50-60 min):** Live objection handling. Application link.

### Component 2: Registration Page (Coded HTML)

Webinar registration page included as a separate deliverable. Sections:

1. **Headline:** "Free Training: How Supply and Demand Traders Are Passing Prop Firm Challenges on Their First Attempt"
2. **Subhead:** "A 60-minute live session with Chris Leet. No pitch until minute 35."
3. **What you will learn (3-4 bullets)**
4. **Registration form (name + email)**
5. **Social proof bar:** 25,000+ students, 1M+ ebook downloads, 222K YouTube subscribers
6. **"About Chris" section:** Credentials, 20 years experience, methodology overview

### Component 3: Email Sequences

**Pre-Webinar Sequence (5 emails):**

| Email | Timing | Subject | Goal |
|-------|--------|---------|------|
| 1 | Immediately | "You are registered. Here is what to expect." | Confirm, set expectations |
| 2 | Day -3 | "The #1 reason prop firm traders fail" | Educate, build anticipation |
| 3 | Day -1 | "Tomorrow at [TIME]. Bring a chart." | Urgency, reduce no-shows |
| 4 | 1 hour before | "We are going live in 60 minutes" | Last-minute reminder |
| 5 | 10 min before | "Starting now. Join here." | Drive live attendance |

**Post-Webinar Sequence (5 emails):**

| Email | Timing | Subject | Goal |
|-------|--------|---------|------|
| 1 | Immediately after | "Replay + application link" | Catch no-shows, drive applications |
| 2 | Day +1 | "The zone setup I showed at minute 22" | Reference specific webinar moment |
| 3 | Day +3 | "3 traders applied yesterday. Here is why." | Social proof, urgency |
| 4 | Day +5 | "Final question before applications close" | Handle top objection |
| 5 | Day +7 | "Applications close tonight" | Deadline, final CTA |

### Component 4: Paid Ad Hooks (10+)

| # | Hook | Format | Audience |
|---|------|--------|----------|
| 1 | "Which chart would you rather trade?" (indicator clutter vs. clean S&D zones) | Static image | Cold |
| 2 | "90% of prop firm traders fail. Here is what the 10% do differently." | Static image | Cold |
| 3 | Watch a supply zone form. Watch price return. Watch the trade execute. | Video (15s) | Cold |
| 4 | "You are studying 6 indicators. Banks are watching 2 zones." | Static image | Cold |
| 5 | "Failed your prop firm challenge? The problem is not your trading." | Static image | Warm |
| 6 | "Free live training: How S&D traders pass prop firm challenges" | Static image | Cold |
| 7 | "Stop drawing random lines. Start identifying institutional zones." | Video (30s) | Cold |
| 8 | "One method. 62 lessons. 25,000 traders. Now: live coaching." | Static image | Warm |
| 9 | "Your prop firm does not care about your indicators. They care about your drawdown." | Static image | Cold |
| 10 | "25,000 traders learned S&D from Chris Leet. Now he is coaching live for the first time." | Video (15s) | Warm |

---

## Revenue Projections

Based on Pro Trading School's real numbers:

### Per-Webinar Revenue (Single Launch)

| Metric | Conservative | Realistic | Optimistic |
|--------|:-----------:|:---------:|:----------:|
| Registrations (organic + paid) | 500 | 1,200 | 2,500 |
| Show rate (25-35%) | 125 | 360 | 875 |
| Application rate (10-15%) | 13 | 45 | 131 |
| Close rate (30-40%) | 4 | 16 | 52 |
| **Mentorship Revenue ($3,997)** | **$15,988** | **$63,952** | **$207,844** |
| Downsell Revenue ($297 course) | $2,970 | $8,910 | $26,730 |
| **Total Per Webinar** | **$18,958** | **$72,862** | **$234,574** |

### Annual Revenue Model (4 Webinars/Year + Ongoing Community)

| Revenue Stream | Conservative | Realistic | Optimistic |
|---------------|:-----------:|:---------:|:----------:|
| Mentorship (4 webinars) | $63,952 | $255,808 | $831,376 |
| Downsell courses (4 webinars) | $11,880 | $35,640 | $106,920 |
| Alumni community ($197/mo, cumulative) | $37,824 | $113,472 | $340,416 |
| Existing courses (unchanged) | Current | Current | Current |
| **New Annual Revenue** | **$113,656** | **$404,920** | **$1,278,712** |

**Ad spend assumption:** $3K-$10K/month. At $20 per registration and 5% close rate on $3,997, the ROAS is 4-8x.

**Note:** These projections are based on industry benchmarks for high-ticket webinar funnels and your existing audience size. Actual results depend on webinar conversion rate, offer-market fit, and market conditions. The conservative scenario assumes Chris's first webinar with no prior list warming. The realistic scenario assumes 2-3 webinars with optimized funnel.

---

## Implementation Roadmap

### 14-21 Day Build Sprint

**Week 1: Foundation**
- Day 1-2: Finalize S&D Mastery Mentorship program structure (you approve curriculum outline)
- Day 3-5: Write 60-minute webinar script
- Day 5-7: Build webinar registration page (coded HTML)

**Week 2: Launch Infrastructure**
- Day 8-10: Write pre-webinar email sequence (5 emails) + post-webinar sequence (5 emails)
- Day 11-12: Create ad creative (10+ hooks, 5 static images, 3 video scripts)
- Day 13-14: Set up Meta ad campaigns (webinar registration objective)

**Week 3: Pre-Launch**
- Day 15-17: Set up webinar platform (Zoom or Demio), community platform (Skool or Circle), and payment processing
- Day 18-19: Run 3-day organic warm-up campaign (Instagram stories, YouTube community tab, email list announcement)
- Day 20-21: Final QA, rehearsal, launch

**Your involvement:** Approve the webinar script. Deliver the webinar live (we can coach you through it). Respond to approval requests within 24 hours. Conduct strategy calls with qualified applicants. That is it. We handle everything else.

---

## What Happens Next

Two options:

**Option A:** You like what you see. We hop on a 30-minute call, validate the strategy, and we build the full system in 14-21 days. If the webinar does not generate at least 10 qualified applications on the first run, we optimize and relaunch for free.

**Option B:** You keep this blueprint and everything in it. Implement it yourself or with your own team. No hard feelings. We built it because we believe in the opportunity and wanted to demonstrate what we can do.

Either way, this document is yours.

Book a call: https://api.creatiivv.com/widget/booking/x7oG8f3n4qE7TOtoiIiC

---

> Prepared specifically for Pro Trading School.
> This Webinar Funnel Blueprint was created exclusively for Chris Leet by Alexo Digital.
> Nobody else on the planet has received this document.
> March 2026.