Built Exclusively For
A Complete Webinar Funnel System To Launch The S&D Mastery Mentorship and Add $113K-$400K+ In Annual Revenue
Watch this first to see how all the pieces connect
Everything you need to launch a high-converting webinar funnel in 30 days
Full funnel strategy. $3,997 offer structure, 3 revenue scenarios, implementation timeline. Built from your real data.
Prepared specifically for Pro Trading School By Lorenzo Sanchez, Alexo Digital March 2026
We spent 40+ hours studying your business, Chris. Not a template. Not a pitch deck we send to everyone.
We analyzed your YouTube channel (222K subscribers, weekly uploads), your two Instagram accounts (313K + 251K followers), your course platform on Podia ($59-$197 pricing), your Candlestick Trading Bible (1M+ downloads), your blog content (supply and demand, price action, chart patterns), your competitors (Set and Forget, Pure Financial Academy, Rayner Teo, ICT, SMB Capital), and 155+ customer quotes from Trustpilot, Goodreads, trading forums, and review platforms.
This document lays out the 3 biggest revenue bottlenecks we found and exactly how to fix each one. Every solution is built specifically for Pro Trading School.
We built the marketing infrastructure for a creator community that generated $762K in 5 months. That community went from zero to 578 members with a 32.67% live event conversion rate (98 out of 300 attendees purchased at a Chicago conference). No paid ads. Pure funnel engineering and strategic positioning.
Lorenzo built everything from scratch: dual authority websites, community portal, email/SMS systems, webinar infrastructure, event strategy, and an affiliate program that generated $120K in its first 3 months. The catalyst was a $15K paid podcast appearance on a 1.36M-subscriber channel. GoHighLevel's co-founder Varun Vairavan highlighted the case at their 2024 Summit in front of 1,000+ entrepreneurs.
(Context: This was a client engagement for a creative real estate investing community in the Spanish-language market. Lorenzo launched and built the community from zero. No paid ads were used. Results are not typical and required a specific strategic investment.)
We have profiled 453 creators across 5 verticals (AI automation, high-ticket sales, real estate, trading/investing, business coaching). In almost every case, we found the same pattern: massive organic reach with no system to convert it into predictable revenue.
Your business has that same pattern. You have built something most forex educators never achieve. What is missing is the infrastructure to turn that audience into revenue at scale.
We will build your complete S&D Mastery Mentorship webinar funnel for free.
That includes: a webinar registration page, a 60-minute webinar script, a 10-email nurture and launch sequence, and paid ad hooks. All custom for Pro Trading School.
Here is how it works:
If you like it and want us to manage the launch and ongoing optimization, we talk about that. If not, you keep $20K+ worth of marketing assets for free.
Book a call: https://api.creatiivv.com/widget/booking/x7oG8f3n4qE7TOtoiIiC
Your current product ladder:
Free Content (786K+ followers) --> $0
Candlestick Trading Bible (1M+ downloads) --> Free (email capture)
Supply and Demand Trading Course --> $59-$197 (one-time)
That is it. No coaching. No community. No recurring revenue. No high-ticket tier.
Every competitor in your space has a higher revenue-per-customer ceiling:
| Competitor | Lowest Price | Highest Price | Community? | Coaching? |
|---|---|---|---|---|
| Pro Trading School | $59 | $197 | No | No |
| Set and Forget | $320 | $540 | Yes | Yes |
| Pure Financial Academy | $49/month | $4,999 | Yes | Yes |
| Rayner Teo | Free | $3,999 | Yes | No |
| SMB Capital | ~$5,000 | ~$5,000+ | No | Yes |
Your revenue per customer caps at $197. One payment. Done. Your competitors earn 5-25x more from each student. Not because their content is better. Because they have somewhere for students to go after the first course.
You have 25,000+ students who already trust your methodology. A percentage of those students would pay significantly more if you offered them something to buy.
Right now, a student finishes your 62-lesson course and has nowhere to go. No community for live zone analysis. No coaching for real-time trade review. No advanced training for funded accounts. No accountability group for consistency. They either stay in your free content orbit or move to a competitor who offers the next step.
The math is straightforward. If 2% of your existing 25,000 students enrolled in a $3,997 mentorship program, that is:
500 students x $3,997 = $1,998,500 in launch revenue
Even at 0.5%, that is $499,625 from a single campaign to people who already know and trust you.
Your audience needs a path from free to premium. Here is the staircase we would build for PTS:
Free: Candlestick Trading Bible (1M+ downloads, email capture)
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$59: Foundations Course (existing product, entry point)
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$297: S&D Prop Firm Challenge Prep (self-paced, DIY course)
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$3,997: S&D Mastery Mentorship (12-week live coaching program)
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$197/month: S&D Inner Circle (alumni community, ongoing)
Each step converts a percentage of buyers to the next level. The staircase compounds revenue from your existing audience without requiring a single new follower.
The $3,997 S&D Mastery Mentorship is the centerpiece. A 12-week live group coaching program where Chris works directly with traders who are serious about becoming consistently profitable and passing prop firm challenges.
Your supply and demand methodology is exactly what serious traders need. Zone identification with defined risk. Confluence confirmation before entry. Clean, repeatable setups that respect drawdown rules.
But you are delivering it the same way as every other YouTube educator: self-paced video lessons that students watch alone.
Here is the gap: your best students have no way to work with you directly.
They finished the 62-lesson course. They understand the methodology in theory. But when they sit down at their trading desk, they freeze. They second-guess their zone identification. They hesitate on entries. They need someone to look at their chart and say "yes, that is a valid zone" or "no, that is a retail trap."
155+ customer quotes we collected tell the same story. Traders do not lack information. They lack accountability, real-time feedback, and confidence that comes from guided practice.
This is the gap between a $197 course and a $3,997 mentorship.
A self-paced course delivers information. A mentorship delivers transformation. The course teaches the framework. The mentorship ensures the student can execute it consistently under live market conditions.
The prop firm angle makes this even more compelling. Traders are spending $300-$600 per evaluation attempt. Many fail 2-3 times before passing. That is $600-$1,800 spent on failed challenges because they do not have a mentor reviewing their zones, correcting their risk management, and holding them accountable to a structured preparation plan.
If your mentorship helps them pass their first or second evaluation, the ROI is obvious: invest $3,997 to save $600+ in failed attempts AND gain access to a funded account with $50K-$200K in trading capital.
A 12-week live group coaching program:
Weekly Live Zone Analysis Calls (12 sessions): Chris shares his screen, analyzes live charts, identifies institutional zones in real-time, and takes questions. Students learn to see the market through Chris's eyes.
1-on-1 Trade Review Sessions (2 per month per student): Chris reviews each student's trade journal, zone identification, and execution. Personalized feedback on what is working and what needs adjustment.
Prop Firm Challenge Prep Module: S&D methodology applied to funded account rules. Position sizing for evaluation accounts. Drawdown management frameworks for FTMO, MyFundedFX, The Funded Trader, and Topstep. 30-day structured prep plan.
Private Community with Daily Zone Alerts: A dedicated space where mentorship students share their zone analysis, get feedback from Chris and peers, and build accountability. Daily pre-market zone calls on major pairs.
Funded Trader Accountability Pod: Small group (8-12 traders) preparing for the same prop firm challenge. Shared progress tracking, peer accountability, group zone analysis sessions.
"Pass or Repeat Free" Guarantee: If a student completes the full 12-week program, follows the structured prep plan, and does not pass a prop firm challenge, they repeat the program for free. This removes risk and signals confidence in the method.
Pricing context: - $3,997 positions PTS in the premium tier alongside Rayner Teo ($1,099-$3,999) and above Set and Forget ($540) - Below Pure Financial Academy's ceiling ($4,999) - Supported by a "Pass or Repeat Free" guarantee that no competitor offers - Includes $297 worth of prop firm prep content as a bonus module (creates perceived value and provides a natural downgrade path)
Capacity model: - 20-30 students per cohort (keeps coaching intimate and high-value) - 4 cohorts per year (quarterly launches via webinar) - Revenue per cohort: $79,940-$119,910 - Annual revenue from mentorship alone: $319,760-$479,640
Your business runs on 100% organic traffic. YouTube, Instagram, blog SEO. No paid ads.
Your Facebook Pixel is installed on protradingschool.com. But it is not running. No campaigns. No retargeting. No data collection.
Here is what makes this interesting: we checked every competitor in your niche on Meta's Ad Library. Zero active ads. Not Set and Forget. Not Rayner Teo. Not ICT. Nobody.
Meta's October 2024 compliance update for financial products scared off the entire niche. But education-focused ads that teach methodology (not promise income) are fully compliant. The entire channel is empty.
You are generating 786K+ followers through pure organic effort. Every one of those followers costs you time and content creation energy. That is the only way you grow right now.
With paid ads driving webinar registrations, you could reach traders who have never found your YouTube channel. And unlike a $59 course, a webinar converting to a $3,997 mentorship has enormous margin to support ad spend.
At $15-$30 per webinar registration (conservative for trading education):
With a 25% show rate and 5% close rate on a $3,997 offer:
100 registrations = 25 attendees = 1-2 sales = $3,997-$7,994 from $3K ad spend 333 registrations = 83 attendees = 4 sales = $15,988 from $10K ad spend
That is before counting the $59 and $297 downsell revenue from webinar attendees who do not buy the mentorship.
Ad strategy for PTS webinar registration:
Ad Format 1: Before/After Chart Comparison (Static) Show a cluttered chart with 6 indicators vs. a clean chart with S&D zones marked. Headline: "Which chart would you rather trade?" CTA: Register for the free training.
Ad Format 2: Zone Identification (Short Video, 15-30 seconds) Screen recording of a price chart. Chris marks a supply zone. Price returns to the zone. Trade executes. No income claims. Pure education. CTA: "Learn the method. Free live training."
Ad Format 3: Prop Firm Angle (Static) "90% of prop firm traders fail their first challenge. The 10% who pass have one thing in common: a structured method." CTA: Register for the free training on S&D zones for funded accounts.
Compliance rules we follow: - No income claims ("I made $X" or "You can make $X") - Education only: teach methodology, not promise results - No testimonials with specific dollar amounts in ad creative - Lead with free webinar training (not paid product) for cold traffic - Use "Special Ad Category: Financial Products" in campaign settings
Budget recommendation: Start at $3K-$5K/month. Test 3-5 ad variations. Optimize for webinar registrations. The webinar sells the mentorship. The ads feed the webinar.
We would build 10+ ad hooks, 5 static image ads, and 3 video ad scripts. All ready to upload.
Here is everything we would build for Pro Trading School in 14-21 days:
[YouTube + Instagram] (786K+ followers)
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[Free Webinar: "How S&D Traders Pass Prop Firm Challenges"]
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[Registration Page: Collect name + email]
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[5-Email Pre-Webinar Sequence: Build anticipation, reduce no-shows]
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[60-Minute Live Webinar: Teach + Pitch S&D Mastery Mentorship]
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[Application Page: Short form, qualifies prospects]
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[Strategy Call: 30-minute enrollment conversation]
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[Enrollment: $3,997 one-time or 3x $1,399]
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[Post-Enrollment: Onboarding sequence + community access]
Full 60-minute webinar outline included as a separate deliverable. Structure:
Webinar registration page included as a separate deliverable. Sections:
Pre-Webinar Sequence (5 emails):
| Timing | Subject | Goal | |
|---|---|---|---|
| 1 | Immediately | "You are registered. Here is what to expect." | Confirm, set expectations |
| 2 | Day -3 | "The #1 reason prop firm traders fail" | Educate, build anticipation |
| 3 | Day -1 | "Tomorrow at [TIME]. Bring a chart." | Urgency, reduce no-shows |
| 4 | 1 hour before | "We are going live in 60 minutes" | Last-minute reminder |
| 5 | 10 min before | "Starting now. Join here." | Drive live attendance |
Post-Webinar Sequence (5 emails):
| Timing | Subject | Goal | |
|---|---|---|---|
| 1 | Immediately after | "Replay + application link" | Catch no-shows, drive applications |
| 2 | Day +1 | "The zone setup I showed at minute 22" | Reference specific webinar moment |
| 3 | Day +3 | "3 traders applied yesterday. Here is why." | Social proof, urgency |
| 4 | Day +5 | "Final question before applications close" | Handle top objection |
| 5 | Day +7 | "Applications close tonight" | Deadline, final CTA |
| # | Hook | Format | Audience |
|---|---|---|---|
| 1 | "Which chart would you rather trade?" (indicator clutter vs. clean S&D zones) | Static image | Cold |
| 2 | "90% of prop firm traders fail. Here is what the 10% do differently." | Static image | Cold |
| 3 | Watch a supply zone form. Watch price return. Watch the trade execute. | Video (15s) | Cold |
| 4 | "You are studying 6 indicators. Banks are watching 2 zones." | Static image | Cold |
| 5 | "Failed your prop firm challenge? The problem is not your trading." | Static image | Warm |
| 6 | "Free live training: How S&D traders pass prop firm challenges" | Static image | Cold |
| 7 | "Stop drawing random lines. Start identifying institutional zones." | Video (30s) | Cold |
| 8 | "One method. 62 lessons. 25,000 traders. Now: live coaching." | Static image | Warm |
| 9 | "Your prop firm does not care about your indicators. They care about your drawdown." | Static image | Cold |
| 10 | "25,000 traders learned S&D from Chris Leet. Now he is coaching live for the first time." | Video (15s) | Warm |
Based on Pro Trading School's real numbers:
| Metric | Conservative | Realistic | Optimistic |
|---|---|---|---|
| Registrations (organic + paid) | 500 | 1,200 | 2,500 |
| Show rate (25-35%) | 125 | 360 | 875 |
| Application rate (10-15%) | 13 | 45 | 131 |
| Close rate (30-40%) | 4 | 16 | 52 |
| Mentorship Revenue ($3,997) | $15,988 | $63,952 | $207,844 |
| Downsell Revenue ($297 course) | $2,970 | $8,910 | $26,730 |
| Total Per Webinar | $18,958 | $72,862 | $234,574 |
| Revenue Stream | Conservative | Realistic | Optimistic |
|---|---|---|---|
| Mentorship (4 webinars) | $63,952 | $255,808 | $831,376 |
| Downsell courses (4 webinars) | $11,880 | $35,640 | $106,920 |
| Alumni community ($197/mo, cumulative) | $37,824 | $113,472 | $340,416 |
| Existing courses (unchanged) | Current | Current | Current |
| New Annual Revenue | $113,656 | $404,920 | $1,278,712 |
Ad spend assumption: $3K-$10K/month. At $20 per registration and 5% close rate on $3,997, the ROAS is 4-8x.
Note: These projections are based on industry benchmarks for high-ticket webinar funnels and your existing audience size. Actual results depend on webinar conversion rate, offer-market fit, and market conditions. The conservative scenario assumes Chris's first webinar with no prior list warming. The realistic scenario assumes 2-3 webinars with optimized funnel.
Week 1: Foundation - Day 1-2: Finalize S&D Mastery Mentorship program structure (you approve curriculum outline) - Day 3-5: Write 60-minute webinar script - Day 5-7: Build webinar registration page (coded HTML)
Week 2: Launch Infrastructure - Day 8-10: Write pre-webinar email sequence (5 emails) + post-webinar sequence (5 emails) - Day 11-12: Create ad creative (10+ hooks, 5 static images, 3 video scripts) - Day 13-14: Set up Meta ad campaigns (webinar registration objective)
Week 3: Pre-Launch - Day 15-17: Set up webinar platform (Zoom or Demio), community platform (Skool or Circle), and payment processing - Day 18-19: Run 3-day organic warm-up campaign (Instagram stories, YouTube community tab, email list announcement) - Day 20-21: Final QA, rehearsal, launch
Your involvement: Approve the webinar script. Deliver the webinar live (we can coach you through it). Respond to approval requests within 24 hours. Conduct strategy calls with qualified applicants. That is it. We handle everything else.
Two options:
Option A: You like what you see. We hop on a 30-minute call, validate the strategy, and we build the full system in 14-21 days. If the webinar does not generate at least 10 qualified applications on the first run, we optimize and relaunch for free.
Option B: You keep this blueprint and everything in it. Implement it yourself or with your own team. No hard feelings. We built it because we believe in the opportunity and wanted to demonstrate what we can do.
Either way, this document is yours.
Book a call: https://api.creatiivv.com/widget/booking/x7oG8f3n4qE7TOtoiIiC
Prepared specifically for Pro Trading School. This Webinar Funnel Blueprint was created exclusively for Chris Leet by Alexo Digital. Nobody else on the planet has received this document. March 2026.
Complete webinar script. Opening hook through $3,997 close with teaching sections and objection handling.
Presenter: Chris Leet, Pro Trading School Prepared by: Lorenzo Sanchez, Alexo Digital Date: March 2026 Runtime: 60 minutes Offer: S&D Mastery Mentorship ($3,997)
Technical setup: Screenshare with trading charts pre-loaded (TradingView or MT4). Two clean charts ready: one cluttered with 6 indicators, one with only S&D zones marked. Have a whiteboard or slide deck for the offer section. Application link ready in chat.
Audience profile: Forex traders who know what supply and demand is (they signed up for this webinar). Most have taken at least one course. Many have failed a prop firm challenge. Sophistication level 4: they have heard every promise. Lead with proof and specificity, not hype.
Tone: Authoritative. Institutional framing. No lifestyle promises. No income claims. Practical and direct. Speak as someone with 20 years of screen time, not as a motivational speaker.
[Open with chart on screen. No slides. No intro animation. Just a chart.]
"I want to show you something. This is a EUR/USD 4-hour chart from last Thursday. I marked one supply zone before the London session opened. Price rallied into that zone, rejected, and dropped 87 pips in four hours. One zone. One trade. No indicators on the chart."
[Pause. Let them look at the chart.]
"That trade would have passed the daily profit target on an FTMO $100K evaluation account. With room to spare."
"Now, I could spend the next hour telling you how great supply and demand trading is. You already know that, or you would not be here. Instead, I want to talk about a problem that affects 90% of traders who attempt prop firm challenges. And it is not what you think."
"The prop firm industry is now worth $7.14 billion. Growing at 10.9% per year. FTMO just acquired OANDA for $250 million. Every serious trader is either funded or trying to get funded."
"But 90% of traders fail their first evaluation. Some estimates put it higher."
"Why? It is not because they cannot trade. Most traders who attempt a challenge already have a method. They have studied. They have screen time. They can identify setups."
"They fail because of three things:"
[Pause.]
"I have taught 25,000+ students the supply and demand method over the past 20 years. That is not a number I throw around to impress you. It is the reason I know exactly where most traders get stuck. And for the next 55 minutes, I am going to show you the specific adjustments that separate traders who pass from traders who blow their evaluation on day three."
"Here is what we are covering today:"
"Fair enough? Let us get into it."
[Switch to the cluttered chart: RSI, MACD, Stochastic, Bollinger Bands, two moving averages, and a volume indicator.]
"This is what most traders' charts look like. Six indicators. Each one telling you something different. RSI says oversold. MACD says momentum is still bearish. Stochastic says buy. Bollinger Bands say price is at the lower band."
"You are studying six indicators. Banks are watching two zones."
[Switch to the clean chart: same pair, same timeframe, only S&D zones marked.]
"Same chart. Same timeframe. Two zones marked. One supply zone at the top. One demand zone at the bottom. Price has respected both three times in the last two weeks."
"When you trade off zones instead of indicators, your decision-making simplifies. You know where you are buying. You know where you are selling. You know where your stop goes. You know your risk before you enter."
"That clarity is not optional for prop firm traders. It is mandatory. Because when your daily drawdown limit is 5%, you cannot afford ambiguity."
[Live chart walkthrough. Screen share. Mark zones in real time.]
"Let me walk you through exactly how I identify a zone that is safe to trade on an evaluation account. I am going to use three filters."
Filter 1: Fresh zones only.
"A zone that has been tested twice is not a zone anymore. It is a level. For evaluation trading, I only take first-touch zones. Price left this area aggressively, meaning institutional orders are sitting there. When price returns for the first time, those orders are still unfilled."
[Mark a drop-base-rally zone on the chart. Draw the proximal and distal lines.]
"See this basing candle? That is your zone boundary. The proximal line is the nearest edge. The distal line is the far edge. Your entry goes at the proximal line. Your stop goes beyond the distal line."
Filter 2: Risk-to-reward must be 1:3 or better before you enter.
"On an evaluation account, you need to protect capital first and grow it second. A 1:3 R:R means you can be wrong twice and right once, and you are still profitable for the day. That math matters when your account has a maximum loss threshold."
[Show the R:R calculation on the chart. Proximal line to stop = risk. Proximal line to nearest opposing zone = reward.]
"This zone has a 22-pip risk and a 71-pip target. That is 1:3.2. I take this trade."
Filter 3: Higher timeframe confluence.
"Before I enter on the 1-hour or 4-hour chart, I check the daily and weekly. Is this zone aligned with the higher timeframe trend? Is there a larger demand zone supporting a smaller demand zone?"
[Show the same setup on the daily chart. Point out the nested zone structure.]
"When a 4-hour demand zone sits inside a daily demand zone, you have institutional orders stacked at the same level across two timeframes. That is confluence. That is the highest-probability setup I teach."
[Switch to a simple spreadsheet or whiteboard.]
"Now let me show you how this translates to an actual evaluation account."
"FTMO $100K challenge rules: 10% maximum total loss. 5% maximum daily loss. Profit target: 10% in 30 days."
"Most traders blow their challenge because they size too large on day one. They want to hit the 10% target fast, so they risk 2-3% per trade. Two losses in a row and they have hit the daily drawdown limit. Three bad days and the challenge is over."
"Here is what I teach instead:"
"That is conservative. That is boring. And it is exactly how you pass."
[Pause for emphasis.]
"The traders who fail are the ones who try to be aggressive in an environment that punishes aggression. The evaluation is not asking you to be a great trader. It is asking you to be a disciplined one."
[Pull up a recent trade. Walk through zone identification, entry, stop placement, position sizing, and outcome.]
"Let me show you a real trade from this month. GBP/USD, 4-hour chart."
[Walk through each step. Mark the zone. Show the basing candle. Draw proximal and distal lines. Calculate position size for a $100K evaluation account. Show where price entered the zone and reversed.]
"73 pips. At 0.5% risk and 1:3.3 R:R, that is a 1.65% account gain from a single trade. On a $100K evaluation, that is $1,650."
"No indicators. No guessing. One zone, one plan, one execution."
[Transition phrase.]
"Everything I just showed you works. The three filters, the position sizing framework, the drawdown math. You can take this and start applying it to your charts tonight."
"But I want to be honest with you about something. And this is the part of the presentation that most educators skip."
"I have taught 25,000+ students the supply and demand method. My Candlestick Trading Bible has been downloaded over a million times across 36 countries. My YouTube channel has 222,000 subscribers."
"And most of those students are not consistently profitable."
[Let that land. Do not rush past it.]
"I am not saying the method does not work. It does. I trade it every day. The students who apply it correctly see results. But the percentage who actually reach consistency is lower than I want it to be."
"I spent a long time trying to figure out why. I kept adding more lessons. More examples. More content. The course went from 20 lessons to 62 lessons. I published hundreds of YouTube videos. I wrote blog posts breaking down every candlestick pattern, every zone type, every confluence factor."
"More information did not fix the problem."
"A student on a trading forum put it better than I could: 'I have been trading for approximately 5 years. I have either been losing or breaking even over the long term.' Five years. That is not a lack of information. That is a lack of implementation support."
"A self-paced course does three things well:"
"But it cannot do three things that matter more for consistency:"
"This is the gap between information and implementation. Every trading educator has the same problem. The content is solid. The delivery method has a ceiling."
"Over 20 years, I have watched thousands of students go from learning to earning. The ones who made it had three things in common:"
1. Live feedback on their zone identification.
"Not watching me mark zones on a pre-recorded video. Having me look at THEIR chart, in real time, and say 'that zone is valid, here is why' or 'that is not a zone, here is what you are missing.' That correction loop is what builds pattern recognition faster than anything else."
2. A structured preparation plan with external accountability.
"The prop firm traders who pass do not wing it. They follow a 30-day preparation plan: week one focuses on zone identification accuracy, week two on entry timing, week three on position sizing discipline, week four on live simulation. Each week has specific milestones. Someone is checking whether they hit them."
3. A peer group going through the same challenge.
"Trading is isolating. You sit alone at a screen making decisions that cost you money. A small group of 8-12 traders preparing for the same prop firm challenge creates something that no course and no YouTube video can provide: accountability from people who understand what you are going through."
"One more quote from a student that stuck with me: 'Discipline means nothing if you have no rules to follow in the first place.' I would add: rules mean nothing if you have no one helping you follow them."
"So what I realized over the past year is that Pro Trading School's biggest limitation is not the methodology. The method works. The biggest limitation is that I have been delivering a high-touch method through a low-touch medium."
"Supply and demand trading requires judgment. Zone identification is not mechanical. Confluence is not a checklist you run through mindlessly. It requires someone with experience saying 'yes, that is right' or 'no, adjust this.'"
"A $59 course cannot deliver that. A YouTube video cannot deliver that. And I was not offering anything else."
"Until now."
"If you want to take what I taught in the last 35 minutes and apply it on your own, you have enough to get started. The three-filter framework for evaluation-safe zones. The position sizing math. The drawdown management approach. That is a complete system for attempting a prop firm challenge."
"Some of you will take that, apply it, pass your challenge, and never think about this webinar again. Good. That is a win."
"But some of you are in a different position. You have the information. You have had the information for months or years. What you do not have is someone making sure you apply it correctly. Someone reviewing your zones. Someone catching your mistakes before they cost you a $300 evaluation fee."
"If that is you, I built something this year specifically for traders in that situation. Let me show you what it is."
"I spent the last 6 months designing a program that fixes the gap between knowing the S&D method and consistently executing it. It is called the S&D Mastery Mentorship. It runs for 12 weeks. It is live. It is small. And it is the first time in 20 years of teaching that I am offering direct coaching."
"Let me walk you through exactly what is included, what it costs, and who it is for."
"The S&D Mastery Mentorship is a 12-week live group coaching program. Here is what you get:"
Component 1: Weekly Live Zone Analysis Calls (12 sessions)
"Every week, I share my screen, pull up the charts, and identify institutional zones in real time. You watch me work. You ask questions. You learn to see the market through the eyes of someone who has been reading price for 20 years. These are not pre-recorded. These are live, interactive sessions where your questions drive the analysis."
Component 2: 1-on-1 Trade Review Sessions (2 per month)
"Twice a month, you send me your trade journal and your zone identification screenshots. I review them personally and give you specific feedback: what you are doing right, what you are missing, and what to adjust. This is the correction loop that self-paced students never get."
Component 3: Prop Firm Challenge Prep Module
"A structured 30-day preparation plan built specifically for S&D traders attempting prop firm evaluations. Week-by-week milestones. Position sizing templates for FTMO, MyFundedFX, The Funded Trader, and Topstep. Drawdown management frameworks. This module alone would be worth $297 if I sold it separately."
Component 4: Private Community with Daily Zone Alerts
"A dedicated space for mentorship students only. I post pre-market zone analysis on major pairs every trading day. You post your zones for peer review and my feedback. This is where the real learning happens: seeing how other traders at your level identify zones, and getting corrected in real time."
Component 5: Funded Trader Accountability Pod
"Small groups of 8-12 traders preparing for the same prop firm challenge. Shared progress tracking. Weekly check-ins. Peer accountability from traders who understand exactly what you are going through."
"The S&D Mastery Mentorship is $3,997."
[State the price clearly. Do not hedge. Do not apologize.]
"You can pay in full at $3,997. Or you can split it into 3 monthly payments of $1,399."
"Let me put that in context. The average trader fails 2-3 prop firm challenges before passing. Each evaluation costs $300-$600. That is $600-$1,800 spent on failed attempts, plus the time lost, plus the psychological damage of repeated failure."
"If this program helps you pass on your first or second attempt, you save $600+ in evaluation fees. And you gain access to a funded account with $50,000 to $200,000 in trading capital. The ROI math is not abstract. It is specific to your next evaluation."
"For comparison: Set and Forget Academy charges $540 for a self-paced course with no live coaching. Pure Financial Academy charges up to $4,999. Rayner Teo charges $3,999 for his coaching program. This is priced at $3,997 with live 1-on-1 trade reviews that none of those competitors include."
[This is the most important part of the offer. Deliver it with confidence.]
"I am including a guarantee that no other supply and demand educator offers."
"It is called 'Pass or Repeat Free.'"
"Here is how it works: Complete the full 12-week program. Follow the structured prep plan. Attempt a prop firm challenge. If you do not pass, you repeat the entire mentorship program for free. Same live calls. Same trade reviews. Same community access. Zero additional cost."
"There are two conditions. First, you must complete the program. All 12 weeks. Attend the calls. Submit your trade journals. Do the work. Second, you must follow the prep plan and actually attempt a challenge. This guarantee is for traders who show up and execute, not for people who sign up and disappear."
"If you do the work and do not pass, that is on me. And I will coach you again until you do."
"Three bonuses for anyone who enrolls during this webinar or within 48 hours:"
Prop Firm Challenge Prep Module (Value: $297). "This is included in the mentorship, but I am calling it out specifically because it would be a standalone product for traders who just want the evaluation prep framework without the coaching."
Backtesting Template Pack. "Pre-built spreadsheets for tracking your zone identification accuracy, win rate by zone type, and R:R distribution. The same templates I use to evaluate my own trading."
Lifetime Community Access. "After your 12 weeks, you keep access to the private community. Most coaching programs cut you off when the program ends. You stay in. You keep getting daily zone alerts. You keep the peer accountability."
"This program is for traders who already understand the basics of supply and demand. You have taken a course, watched the videos, studied the method. You know what zones are. You know what confluence means. But you are not consistently profitable, and you recognize that more information is not the answer."
"It is specifically designed for traders preparing for prop firm evaluations. If you are planning to attempt a challenge in the next 3-6 months, this program is built around that timeline."
"This is NOT for complete beginners who have never placed a trade. The $59 foundations course covers that. This is the next step for traders who have the knowledge but need the implementation support."
"This is NOT for traders looking for signals or trade alerts. I am not telling you what to trade. I am teaching you how to identify and execute your own setups with confidence."
"Each cohort is limited to 20-30 traders. That cap exists because I personally review every trade journal and conduct every live session. If I take 200 students, the quality drops. I will not let that happen."
"I have dropped the application link in the chat. If you are ready, click it now. The application takes 2 minutes. It asks about your trading experience, your prop firm goals, and your timeline. I review every application personally."
[Post the application link in chat. Pin it.]
"While applications come in, let me answer the questions I know you have. I have heard them all. Let me address them directly."
Objection 1: "Can I just learn this from your YouTube channel for free?"
"You can learn the method for free. I have published hundreds of videos. The information is there. What is not there: someone reviewing your specific zone identification, correcting your mistakes in real time, holding you to a structured prep plan, and keeping you accountable when you hit a losing streak. Information is free. Implementation support is not."
Objection 2: "$3,997 is a lot of money."
"It is. Compare it to two numbers. First: what you have already spent on courses, indicators, and failed prop firm evaluations. Most traders I talk to have spent $1,000-$3,000 over the past 2-3 years with nothing to show for it. Second: what a funded account is worth. A $100K funded account with an 80% profit split means your first $5,000 in profits nets you $4,000. The program pays for itself with your first profitable month on a funded account."
Objection 3: "How do I know this is not another scam?"
"I have been teaching for 20 years. 25,000+ students. 222,000 YouTube subscribers. 1 million ebook downloads across 36 countries. I am not anonymous. I am not hiding behind a Lamborghini. My track record is public. And the 'Pass or Repeat Free' guarantee means if you do the work and do not get results, you repeat for free. The risk is on me."
Objection 4: "I have been burned by coaching programs before."
"I understand. Most 'coaching programs' in this space are a Slack group and a weekly Zoom call where someone screen shares pre-recorded content. The S&D Mastery Mentorship includes 1-on-1 trade reviews twice a month. I am looking at YOUR charts. I am giving YOU specific feedback. That is the difference between a group program and actual coaching."
Objection 5: "What if I am not ready for a prop firm challenge yet?"
"The first 6 weeks of the program focus on zone identification mastery and execution consistency. The prop firm prep module kicks in during weeks 7-12. If you are not ready for an evaluation by week 12, the 'Pass or Repeat Free' guarantee gives you a second full run. You do not need to be challenge-ready today. You need to be committed to becoming challenge-ready."
[Take 2-3 live questions from chat. Prioritize specific questions over generic ones. If someone asks a question you already answered, point them to the specific section.]
[If a question reveals a genuine objection not covered above, address it directly and honestly. Do not deflect.]
"The application link is in the chat. I will leave it open for 48 hours after this webinar."
"This cohort starts on [DATE]. 20-30 spots. When they fill, they fill. The next cohort will not open for 3 months."
"If you have been studying supply and demand for months or years and you are still not consistently profitable, more YouTube videos are not going to fix that. More courses are not going to fix that. What fixes it is someone with 20 years of experience looking at your charts, correcting your zone identification, and holding you accountable to a structured plan."
"That is what this program is. Apply in the next 48 hours and you get the Prop Firm Challenge Prep Module, the backtesting templates, and lifetime community access included."
"Thank you for spending an hour with me. Whether you apply or not, the three-filter framework and the drawdown math I taught in the first 35 minutes are yours. Use them."
"I will be in the community answering questions for the next hour. See you there."
[End webinar. Keep application link pinned in chat.]
| Metric | Target | Notes |
|---|---|---|
| Registration to show rate | 25-35% | Industry average for trading education |
| Attendee to application rate | 10-15% | Higher if Q&A is strong |
| Application to enrollment rate | 30-40% | Depends on strategy call quality |
| Revenue per webinar (20-30 enrollments) | $79,940-$119,910 | At full cohort capacity |
| 48-hour replay conversion | 30-40% of total sales | Most buyers need the replay |
Prepared for Pro Trading School by Alexo Digital. March 2026.
10 outreach emails for Chris Leet. Click-optimized, under 100 words each, designed for showcase delivery.
Prospect: Chris Leet, Founder of Pro Trading School (sole operator) D100 Offer: Build Chris's complete S&D Mastery Mentorship webinar funnel for free Hero Offer: $3,997 S&D Mastery Mentorship (12-week live group coaching) Deliverable Link: [DELIVERABLE LINK] Booking Link: https://api.creatiivv.com/widget/booking/x7oG8f3n4qE7TOtoiIiC Created by: Alexo Digital | March 2026 Email Method: Style 2 (3-email pods, then new thread). 5 Initial + 5 Follow-Up + Call Optimization.
These 5 emails go out before the prospect opens the D100 showcase page. The ONLY goal is getting Chris to click the link. No mention of calls. No mention of responses. Just get the click.
Thread: New thread Subject: 40 hours. all for pro trading school.
Body:
This is either insane or brilliant, Chris.
Spent the last week studying your courses, your YouTube, your Instagram. Every product. Every review. Every competitor from ICT to Rayner Teo.
Found 3 revenue bottlenecks costing you $100K+ per month. Built you a complete webinar funnel blueprint to fix them.
A $3,997 mentorship program. Full VSL script. Registration page. Email sequences. Ad strategy. Done from scratch for Pro Trading School.
See the full blueprint: [DELIVERABLE LINK]
Lorenzo Sanchez
Send Notes: - Hard pattern interrupt subject (lowercase, specific hours) - Opens with intrigue, not name - Stacks specific proof of research depth - Names the competitor research to prove legitimacy - Link is the last thing they see
Thread: Same thread as Email 1 Subject: (same thread, no new subject)
Body:
786K followers. 25,000 students. 1M+ ebook downloads across 36 countries.
But the most anyone can pay you is $197.
Rayner Teo charges $3,999 with a smaller audience. PFA charges $4,999. Set and Forget charges $540 for a course with half the content.
Your method is better. Your price is the lowest.
The blueprint I built for you fixes that with one product launch.
Have a look: [DELIVERABLE LINK]
Lorenzo
Send Notes: - Same thread (reply to Email 1) - Opens with his own impressive stats to hook ego - Then drops the $197 ceiling problem - Competitor pricing proves he is leaving money on the table - Under 80 words
Thread: Same thread as Email 1 Subject: (same thread, no new subject)
Body:
$7.14 billion. That is the prop firm market in 2025.
Zero supply and demand educators own the prop firm prep position. Not ICT. Not Rayner. Not Smart Money Concepts guys. Nobody.
Your S&D method is the best fit for that gap. 25,000 students already trust you. They just need somewhere to go after the course ends.
I designed that "somewhere" for you. A $3,997 mentorship with a webinar funnel to fill it.
See it here: [DELIVERABLE LINK]
Lorenzo
Send Notes: - Closes Pod 1 with the market opportunity angle - $7.14B number is attention-grabbing and verifiable - Positions the gap as unclaimed territory - Connects his existing audience to the new product - Still optimizing for click only
Thread: NEW thread Subject: 25,000 students finished your course. then what?
Body:
Serious question, Chris.
25,000 people bought your S&D courses. They finished the videos. They learned the method.
Where do they go next? Right now the answer is nowhere. No coaching. No community. No advanced tier. They just leave.
We designed a $3,997 S&D Mastery Mentorship. 12 weeks of live group coaching. Built specifically for your graduates.
10 students per cohort. $39,970 from one webinar. Repeatable every month.
Full blueprint here: [DELIVERABLE LINK]
Lorenzo
Send Notes: - New thread resets open odds (Style 2) - Lowercase subject is a pattern interrupt - "Then what?" forces Chris to confront the gap - Revenue math is simple and concrete - No mention of calls. Click only.
Thread: NEW thread Subject: no way someone has done this before
Body:
40+ hours of research. 8 competitors analyzed. 155+ real customer reviews mapped. 3 revenue bottlenecks identified.
Complete webinar funnel: VSL script, registration page, 10 email sequences, ad hooks, offer design, revenue projections.
All built from scratch for Pro Trading School. All free.
I am willing to bet nobody has put this much work into reaching out to you before.
At best: you think it is useful. At worst: you appreciate the effort and move on.
Here is the link: [DELIVERABLE LINK]
Lorenzo
Send Notes: - New thread (third pod) - Stacks the inventory of work done - Conviction-heavy close mirrors D100 best practice templates - "At best/at worst" framing reduces pressure - This is the final click-optimization email before switching strategy
These 5 emails trigger ONLY after analytics show the prospect visited the showcase page. All stay in the SAME thread. Goal shifts from "click" to "response" and then "call."
CRITICAL: When tracking shows a page visit, send Post-Open Email 1 within 1 hour.
Thread: New thread (all post-open emails stay in this thread) Subject: saw you checked it out, Chris
Body:
Noticed you opened the blueprint I built for Pro Trading School.
What did you think?
We put serious hours into this. The $3,997 mentorship design, the webinar funnel, the S&D prop firm prep angle. All of it built around your audience data.
If you liked it, I can walk you through how we would implement everything. If not, no worries at all.
Blueprint is still here: [DELIVERABLE LINK]
Lorenzo
Send Notes: - Speed to lead. Send within 1 hour of page visit. - Casual, not desperate - Asks for a reaction, not a call - Leaves the door open for either direction
Thread: Same thread as Post-Open 1 Subject: (same thread, no new subject)
Body:
Since you opened the blueprint but did not respond, figured you might want the quick math.
One S&D Mastery Mentorship webinar. 10 students at $3,997 each. That is $39,970.
Run it once a month. $479,640 per year. From a single webinar.
Your 25,000 existing students are the warm audience. No cold traffic needed for the first 6 months.
Would you be completely against seeing how the numbers work?
Lorenzo
Send Notes: - Same thread (reply) - Revenue projection is the hook - "Completely against" phrasing borrowed from D100 best practices (low-pressure) - Optimizing for response now, not click - No link in this email (intentional)
Thread: Same thread as Post-Open 1 Subject: (same thread, no new subject)
Body:
Status update for: Chris Leet.
Blueprint: Opened. Reaction: Unknown. Free webinar funnel build offer: Still available.
(You are telling me you do not like free stuff?)
Seriously though. We built a $3,997 mentorship program, webinar funnel, email sequences, and ad strategy. All for Pro Trading School. All free.
What is the verdict?
Another look: [DELIVERABLE LINK]
Lorenzo
Send Notes: - Status update format is a pattern interrupt - Light humor without being unprofessional - Restates the offer inventory - Link included for re-engagement
Thread: Same thread as Post-Open 1 Subject: (same thread, no new subject)
Body:
10 students. $3,997 each. $39,970 from one webinar.
That is not a fantasy number. We helped build the marketing infrastructure for a community that generated $442K in a single 30-day window. $762K total in 5 months from zero. Featured at GoHighLevel Summit 2024.
Pro Trading School has a bigger audience than they did. 786K followers. 25,000 students. 222K on YouTube alone.
The blueprint maps out exactly how to get there.
Would you be against a 30-minute call to walk through it?
https://api.creatiivv.com/widget/booking/x7oG8f3n4qE7TOtoiIiC
Lorenzo
Send Notes: - Revenue number repeated for reinforcement - Social proof uses approved Latinos Creativos facts only - Compares audience sizes to strengthen the case - First mention of a call in post-open sequence - Calendar link included
Thread: Same thread as Post-Open 1 Subject: (same thread, no new subject)
Body:
Last email from me on this, Chris.
Built a complete webinar funnel for Pro Trading School. $3,997 mentorship design, VSL script, registration page, email sequences, ad strategy. 40+ hours of work. All free.
If you ever want to explore it, reply to this thread. I will be here.
If the timing is wrong, I respect that completely. The blueprint stays live.
Book a call anytime: https://api.creatiivv.com/widget/booking/x7oG8f3n4qE7TOtoiIiC
Good luck with the courses, Chris.
Lorenzo
Send Notes: - Clean exit. No guilt. No pressure. - Restates full value one final time - Calendar link for whenever he is ready - Ends positively - Door left open permanently
Trigger: Any response from Chris that is NOT "go away" or "not interested." Could be a question, a compliment, a "tell me more," or even "who are you?"
Thread: Reply in whatever thread the response came from
Body:
Appreciate the response, Chris.
Easiest next step: 30 minutes on a call where I walk through the blueprint and answer any questions. I can show you the full webinar funnel, revenue projections, and implementation timeline.
Your time investment: review and approve. We handle the build.
Pick a time that works: https://api.creatiivv.com/widget/booking/x7oG8f3n4qE7TOtoiIiC
Or just reply with your preferred day, time, and timezone. I will make it work.
Lorenzo
Send Notes: - Mirrors D100 best practice call optimization template - Two options: calendar link OR manual scheduling - Reinforces the DFY angle (critical for solo operator) - Professional, not pushy - Under 80 words
| Item | Detail |
|---|---|
| Send from | Warmed inbox (lorenzo@alexodigital.com or rotation domain) |
| Primary email | support@protradingschool.com (WARNING: likely unmonitored based on customer reviews) |
| Backup emails | chris@protradingschool.com, ConvertKit reply-to address |
| Email finder tools | Hunter.io, RocketReach, Apollo for Chris Leet personal email |
| Warmup tool | Smartlead, Instantly, or Reachkit |
| Inbox rotation | Cycle through 15+ warmed inboxes |
Channel priority: 1. LinkedIn DMs (see outreach-emails.md for full multi-channel strategy) 2. X/Twitter DMs (@cjmleet) 3. Facebook DMs (facebook.com/price.action.strategies1) 4. Instagram DM (LAST RESORT. Chris is known to block users.)
| Phase | Emails | Spacing | Optimize For |
|---|---|---|---|
| Initial Pod 1 (Emails 1-3) | 3 | Every 3 days | Click |
| Initial Pod 2 (Email 4) | 1 | Day 9, new thread | Click |
| Initial Pod 3 (Email 5) | 1 | Day 12, new thread | Click |
| Post-Open (Emails 1-5) | 5 | Every 3 days, same thread | Response then Call |
| Call Optimization | 1 | On any positive response | Call booking |
End of D100 Email Outreach Sequence
Produced by Alexo Digital Custom-built for Pro Trading School (Chris Leet) Based on 40+ hours of prospect research, 155+ real customer reviews, 8 competitor analyses
10+ ad hooks, 3 creative formats, $3K-$10K/month budget framework. Compliance rules and retargeting included.
Prepared for Chris Leet, Pro Trading School Objective: Drive webinar registrations for the S&D Mastery Mentorship ($3,997) Funnel: Ads > Webinar Registration > 60-min Live Webinar > Application > Strategy Call > Enrollment Date: March 2026
Pro Trading School has 786K+ social followers, 25,000+ students, and 1M+ ebook downloads. All of it built through organic content. Zero paid ads. The Facebook Pixel sits on protradingschool.com collecting dust.
Here is the opportunity: we checked every supply and demand educator in the Meta Ad Library. Zero active campaigns. Not Set and Forget. Not Pure Financial Academy. Not Rayner Teo. Not ICT. Nobody.
Meta's October 2024 compliance update for financial products and services created a barrier that scared off the entire niche. Advertisers now need to declare the "Financial Products and Services" special ad category, which restricts targeting options and requires education-only positioning (no income claims, no guaranteed returns). Most small forex educators cannot clear that bar or do not want to try.
That compliance barrier is your moat. Education-focused ads that teach methodology without promising income are fully compliant. The channel is empty. The cost per registration will be lower than any other trading education vertical because there is no competition bidding on your exact audience.
The prop firm market is valued at $7.14B and growing at 10.9% CAGR. Zero supply and demand educators are positioned for prop firm preparation. Traders are spending $300-$600 per failed evaluation attempt, searching for a structured method, and finding nothing on Meta. Your S&D methodology is exactly what they need, and you would be the only advertiser speaking to them.
This document lays out a three-campaign architecture to fill your webinar with cold and warm traffic, convert registrants into $3,997 mentorship students, and scale profitably from $3K/month to $15K+/month.
Objective: Registrations (Lead Generation) Special Ad Category: Financial Products and Services Budget Allocation: 60% of total monthly spend
This campaign reaches traders who have never interacted with Pro Trading School. The goal is webinar registrations, not course sales. The webinar does the selling.
Audience Targeting: - Interest-based: Forex trading, supply and demand trading, price action, candlestick patterns, prop firm trading, MetaTrader 4/5, TradingView - Behavior-based: People who have engaged with financial education content - Demographic: Ages 25-55, English-speaking markets (US, UK, Canada, Australia, UAE, Singapore) - Exclusions: Existing email list, website visitors (these go to Campaign 2 and 3)
Placements: Facebook Feed, Instagram Feed, Instagram Stories, Instagram Reels (auto-placement with manual review after 7 days)
Ad Set Structure: - Ad Set 1: Broad interest (forex trading + price action) - Ad Set 2: Prop firm interest (funded accounts + prop firm companies) - Ad Set 3: Competitor interest (trading education + online courses + financial literacy)
Each ad set runs 3-4 ad variations for the first 14 days. Kill underperformers at the $50/ad threshold. Scale winners by duplicating ad sets at 20% budget increases every 3-4 days.
Objective: Registrations (for non-registrants) and Webinar Attendance (for registrants) Budget Allocation: 25% of total monthly spend
This campaign re-engages people who showed interest but did not complete the desired action.
Audience Segments: - Segment A: Website visitors (last 30 days) who did not register - Segment B: Registration page visitors who did not complete the form - Segment C: Webinar registrants who did not attend - Segment D: Webinar attendees who did not apply
Each segment receives different creative (detailed in Section 6).
Objective: Registrations (Lead Generation) Budget Allocation: 15% of total monthly spend
Once Campaign 1 generates 500+ registrations (approximately 60-90 days), build lookalike audiences from:
Start with LAL 1 and LAL 3. Add LAL 2 once you have 300+ attendees. Use LAL 4 only when scaling past $10K/month.
Note: The Financial Products and Services category limits some demographic targeting. Lookalike audiences become your primary scaling mechanism because they bypass interest-based targeting restrictions.
Each hook is designed for webinar registration, not direct product sale. No income claims. Education only.
| # | Hook Text | Format | Temp | Angle |
|---|---|---|---|---|
| 1 | "Which chart would you rather trade?" [Left: 6 indicators cluttering the screen. Right: 2 clean S&D zones marked.] | Static (split image) | Cold | Visual contrast. Indicator overload vs. institutional simplicity. |
| 2 | "90% of prop firm traders fail their first evaluation. The 10% who pass share one thing: a structured method with defined risk at every entry." | Static (bold text on dark background) | Cold | Prop firm failure rate. Positions method as the differentiator. |
| 3 | "You are watching 6 indicators. Banks are watching 2 zones. Free training shows you which ones." | Static (text overlay on chart) | Cold | Institutional vs. retail framing. Core PTS positioning. |
| 4 | "25,000 traders learned supply and demand from Chris Leet. 1M+ downloaded his Candlestick Trading Bible. Now he is teaching live for the first time." | Static (social proof bar design) | Cold/Warm | Volume metrics as authority. New offer announcement. |
| 5 | "Your prop firm does not care about your MACD crossover. They care about your drawdown management and risk-to-reward ratio." | Static (text on chart background) | Cold | Prop firm specificity. Reframes what matters. |
| 6 | [Screen recording: Chris marks a supply zone on a live chart. Price returns to the zone. Annotated arrow shows entry point. CTA: "Learn the full method. Free live training."] | Video (15s) | Cold | Live demonstration. Proof of method. No income claims. |
| 7 | "Stop drawing random support and resistance lines. This 60-minute training shows you how institutions identify real zones." | Video (30s, talking head + chart overlay) | Cold | Pain point (random lines) into solution. Direct quote from PTS students. |
| 8 | "Failed your last prop firm challenge? The problem is not your trading ability. It is your method." [Subtext: Free training on S&D zone trading for funded accounts.] | Static (bold headline, dark background) | Warm | Failed challenge trigger. Shifts blame from trader to method. |
| 9 | "I spent 5 years losing money and breaking even. Then I stopped using indicators and started reading supply and demand zones." [Narrator over chart footage, ends with webinar CTA.] | Video (30s, storytelling) | Cold | VOC-sourced pain narrative. Before/after arc. |
| 10 | "One method. 62 lessons. 25,000 students across 36 countries. Now: a live 60-minute breakdown of how S&D traders are approaching prop firm evaluations." | Static (stats-forward layout) | Cold | Social proof density. Specific numbers build trust. |
| 11 | "Every indicator you add to your chart is another opinion. Supply and demand zones are where the orders actually sit." | Video (15s, chart zoom showing zone with order flow annotation) | Cold | Anti-indicator positioning. Institutional authority. |
| 12 | "You have the Candlestick Trading Bible. 1M+ traders do. This free training shows the next step: how to combine candlestick patterns with supply and demand zones for structured entries." | Static (ebook image + webinar mockup) | Warm | Retargets ebook downloaders. Natural progression. |
Static Ad 1: "The Two Charts" - Visual: Split-screen comparison. Left side: cluttered chart with RSI, MACD, Bollinger Bands, moving averages, Stochastic (labeled "Retail Trader"). Right side: clean chart with two supply/demand zones clearly marked (labeled "Institutional Approach"). - Headline: "Which chart would you rather trade?" - Primary Text: "Every indicator on your chart is a lagging calculation of what already happened. Supply and demand zones show you where institutional orders are waiting. 25,000+ traders have learned this method from Chris Leet. In this free 60-minute live training, he breaks down exactly how to identify these zones and use them for structured entries with defined risk. No indicators required." - CTA Button: "Register for Free Training" - Description: "Free live webinar. 60 minutes. S&D zone identification for forex traders."
Static Ad 2: "The Prop Firm Problem" - Visual: Dark background with bold white text: "90% of prop firm traders fail." Below in smaller gold text: "The 10% who pass have a structured method with defined risk at every entry." Bottom: Chris Leet headshot + PTS logo + "Free Live Training" badge. - Headline: "Free Training: S&D Zones for Funded Accounts" - Primary Text: "Prop firm evaluations punish one thing above all else: unstructured entries without defined risk. Supply and demand zone trading gives you exact entry levels, clear stop placement, and risk-to-reward ratios that respect drawdown rules. Chris Leet has taught this method to 25,000+ traders across 36 countries. In this 60-minute live session, he walks through how S&D traders approach prop firm evaluations differently. No income claims. No promises. Just the method." - CTA Button: "Register Now" - Description: "60-minute live session with Chris Leet. S&D methodology for prop firm traders."
Static Ad 3: "The Numbers" - Visual: Clean infographic-style layout. Three stat blocks: "222K YouTube Subscribers" / "1M+ Ebook Downloads" / "25,000+ Students." Below: "Now teaching live for the first time." Webinar date/time placeholder. PTS branding. - Headline: "Chris Leet Is Going Live. Free S&D Training." - Primary Text: "Chris Leet built Pro Trading School to over 786,000 followers teaching one method: supply and demand zone trading. His Candlestick Trading Bible has been downloaded over 1 million times in 36+ countries. He has never offered live coaching before. This 60-minute session covers how to identify institutional supply and demand zones, how to combine zone analysis with price action confirmation, and how S&D traders structure entries for prop firm evaluations. Spots are limited for the live session." - CTA Button: "Save Your Spot" - Description: "Free 60-minute live training. Supply and demand zones. No sales pitch until minute 35."
Video Ad 1: "Zone in Action" (15 seconds)
| Timestamp | Visual | Audio/Text Overlay |
|---|---|---|
| 0-3s | Clean forex chart. No indicators. Camera slowly zooms in. | Text: "No indicators. Just price." |
| 3-7s | Supply zone highlighted with annotation: "Institutional sellers entered here." | Text: "Banks left orders at this zone." |
| 7-11s | Price returns to the zone. Entry arrow appears. Stop loss marked below zone. | Text: "Price returns. Entry defined. Risk defined." |
| 11-15s | PTS logo + Chris Leet headshot + "Free Live Training" button. | Text: "Learn the full method. Link in bio." |
Video Ad 2: "The Indicator Problem" (30 seconds)
| Timestamp | Visual | Audio/Text Overlay |
|---|---|---|
| 0-5s | Chart with 6 indicators. Arrows pointing in conflicting directions. | Voiceover: "RSI says oversold. MACD says bearish. Stochastic says buy. Which one do you follow?" |
| 5-10s | All indicators disappear. Chart goes clean. | Voiceover: "What if you did not need any of them?" |
| 10-18s | Two supply/demand zones appear. Price bounces off demand zone exactly. | Voiceover: "Supply and demand zones show where institutional orders sit. Not a calculation. Not a prediction. Actual order levels." |
| 18-25s | Split screen: left shows confused trader with cluttered chart, right shows clean chart with marked zones. | Voiceover: "25,000 traders have already learned this method." |
| 25-30s | PTS branding + webinar registration CTA. | Voiceover: "Free live training. Link below." |
Video Ad 3: "Prop Firm Prep" (30 seconds)
| Timestamp | Visual | Audio/Text Overlay |
|---|---|---|
| 0-5s | Prop firm evaluation dashboard (generic mockup). Red "FAILED" stamp appears. | Text: "$500 evaluation fee. Gone." |
| 5-10s | Counter animation: "Attempt 1: Failed. Attempt 2: Failed. Attempt 3: ..." | Voiceover: "Most traders fail 2-3 prop firm evaluations before passing. That is $1,000-$1,500 in lost fees." |
| 10-18s | Clean chart with S&D zones. Entry, stop loss, and take profit clearly marked. R:R ratio displayed. | Voiceover: "Supply and demand trading gives you defined entries, defined risk, and risk-to-reward ratios that respect evaluation drawdown rules." |
| 18-25s | Stats overlay: "25,000 students. 1M+ ebook downloads. 222K YouTube subscribers." | Voiceover: "Chris Leet has been teaching this method for years. Now he is showing how to apply it to funded accounts." |
| 25-30s | Webinar registration CTA with date/time. | Voiceover: "Free 60-minute training. Register now." |
All ad creative must follow these rules before publishing:
| Budget Tier | Monthly Spend | Daily Spend | Est. Registrations/Month | Est. Monthly Revenue (at benchmarks below) |
|---|---|---|---|---|
| Starter | $3,000 | $100 | 100-200 | $3,997-$11,991 |
| Growth | $5,000 | $167 | 167-333 | $7,994-$19,985 |
| Scale | $10,000 | $333 | 333-667 | $15,988-$39,970 |
| Aggressive | $15,000 | $500 | 500-1,000 | $23,982-$59,955 |
| Metric | Target | Break-Even | Industry Benchmark (Trading Ed.) |
|---|---|---|---|
| CPR (Cost Per Registration) | $15-$25 | $40 | $20-$35 |
| Show Rate | 25-35% | 15% | 20-30% |
| Application Rate (of attendees) | 10-15% | 5% | 8-15% |
| Close Rate (of applicants) | 30-40% | 15% | 25-40% |
| CTR (Click-Through Rate) | 1.5-2.5% | 0.8% | 1.0-2.59% |
| CPM (Cost Per 1,000 Impressions) | $15-$30 | N/A | $20-$40 |
Assumptions: $5,000/month ad spend, $25 CPR, 30% show rate, 12% application rate, 35% close rate.
$5,000 spend / $25 CPR = 200 registrations
200 registrations x 30% show rate = 60 attendees
60 attendees x 12% application rate = 7 applicants
7 applicants x 35% close rate = 2-3 sales
Revenue: 2.5 x $3,997 = $9,992
ROAS: $9,992 / $5,000 = 2.0x
Plus downsell revenue ($297 prop firm course to non-buyers):
Est. 5-10 downsell purchases = $1,485-$2,970
Adjusted ROAS: ($9,992 + $2,228) / $5,000 = 2.4x
Break-even: 1.26 sales per $5,000 spent. Anything above 1.26 mentorship sales per month is profitable.
| Milestone | Trigger | Action |
|---|---|---|
| Week 1-2 | Launch 9-12 ads across 3 ad sets | Test phase. No scaling. Collect data. |
| Week 3-4 | Identify 3-4 winning ads (CPR under $30, CTR above 1.2%) | Kill underperformers. Increase daily budget on winners by 20%. |
| Month 2 | 200+ registrations collected. First webinar completed. | Build LAL audiences from registrant list. Launch Campaign 3. |
| Month 3 | Consistent CPR under $25. First mentorship sales closed. | Increase budget to $7,500-$10,000/month. Add new creative variations. |
| Month 4-6 | ROAS stabilized above 2.0x across 60+ days. | Scale to $15,000/month. Refresh creative every 3-4 weeks. Add video testimonials from first cohort. |
Goal: Drive replay attendance. Frequency Cap: 3 impressions/day for 7 days, then reduce to 1/day.
Creative approach: - Ad 1 (Static): "You missed the live training. The replay is available for 48 hours." Direct, no-pressure. - Ad 2 (Video, 15s): 30-second highlight clip from the webinar showing one key S&D zone setup. Ends with: "Watch the full replay before it expires." - Ad 3 (Static): "Chris covered 3 zone setups you can use this week. Replay link inside."
Key rule: Lead with the educational value they missed. No hard sell. The replay sells the mentorship.
Goal: Drive applications. Frequency Cap: 2 impressions/day for 14 days.
Creative approach: - Ad 1 (Static): Testimonial-forward. "This trading method is the only thing that works for me." (Goodreads review, no dollar amounts.) CTA: Learn more about the mentorship. - Ad 2 (Static): Objection-handling. "Already took the course? The mentorship is where Chris reviews your zones in real-time and builds your prop firm prep plan." Addresses "I already know S&D" objection. - Ad 3 (Video, 30s): Quick FAQ. Three common questions about the mentorship answered in 30 seconds. "What if I do not pass?" (Pass or Repeat Free guarantee). "How much time per week?" (3-4 hours). "Is this just the course again?" (No. Live coaching, trade review, prop firm prep.)
Key rule: These people sat through the webinar. They are interested but have a specific objection. Each ad targets one objection.
Goal: Drive webinar registrations. Frequency Cap: 1 impression/day for 30 days.
Creative approach: - Ad 1 (Static): Educational content snippet. "3 signs a supply zone is still valid." Value-first, ends with webinar CTA. - Ad 2 (Video, 15s): Short zone identification clip from YouTube content. "Want the full 60-minute breakdown? Free live training." - Ad 3 (Static): Social proof angle. "222K YouTube subscribers. 25,000+ students. 1M+ ebook downloads. Upcoming live session."
Key rule: These visitors were browsing. They need more education and trust before registering. Lead with value, not urgency.
Goal: Webinar registrations from existing email subscribers. Budget: Minimal ($5-$10/day). This audience already knows Chris. The ad is a reminder, not an introduction.
Creative: Single ad. "Chris Leet is hosting a live 60-minute S&D training. You are on his email list but have not registered. Reserve your spot."
Meta requires all ads related to forex, trading, investments, or financial products to use the Financial Products and Services special ad category. This restricts: - Age, gender, and zip code targeting (must target broad demographics) - Some interest-based targeting options - Lookalike audience precision (limited to 1%+ only)
How to enable: In Ads Manager, when creating a campaign, select "Financial Products and Services" under Special Ad Categories. This must be done at the campaign level before any ad sets or ads are created.
The Federal Trade Commission requires that any earnings claim be: 1. Typical and substantiated. If you show a result, it must represent what a typical customer achieves. 2. Disclosed clearly. Any atypical result must include a clear disclaimer about typical outcomes. 3. Not misleading. Implying income (e.g., "financial freedom," "replace your 9-5") without evidence is deceptive.
For Pro Trading School: Make zero income claims in ads. No implied income. No lifestyle imagery (cars, watches, travel) tied to trading results. The ad promotes a free educational training.
Ads that promote financial education (not financial products or advisory services) receive more lenient treatment from Meta's ad review system. To stay within the safe harbor:
If using testimonials in ads or on landing pages:
Do: - Promote free educational events (webinars, workshops, trainings) - Reference volume metrics (students, downloads, subscribers) - Show chart analysis and methodology demonstrations - Use "education," "training," "method," "framework," "system" language - Include risk disclaimers on all landing pages - Target by interest (forex trading, financial education, price action)
Do Not: - Claim or imply specific income ("make $X per day/month") - Use lifestyle imagery (luxury items, travel) associated with trading profits - Show account balance screenshots or P&L statements - Promise "risk-free" trading or guaranteed results - Use urgency tied to financial outcomes ("start profiting before...") - Reference specific broker platforms or prop firms by name in ad copy (keep it generic: "funded accounts" or "prop firm evaluations") - Target by age under 18 or by specific zip code (Special Ad Category restriction) - Run ads without the Financial Products and Services category selected
Launch with 3 ad sets x 4 ads each = 12 total ads. Budget: $50/ad before making a kill decision.
Variables to test in order: 1. Hook (first): Test 4 different hooks within each ad set. The hook determines whether someone stops scrolling. 2. Format (second): Once winning hooks emerge, test static vs. video versions of the same hook. 3. Audience (third): Once winning creative is identified, test across the 3 ad sets to find the best audience segment.
Kill criteria: Any ad with CPR above $40 after $50 spent gets paused. Any ad with CTR below 0.8% after 1,000 impressions gets paused.
Scale criteria: Any ad with CPR below $20 and CTR above 1.5% gets 20% budget increase every 3-4 days.
This document is a standalone ad strategy for Pro Trading School's S&D Mastery Mentorship webinar funnel. All recommendations follow Meta Financial Products and Services ad category requirements (October 2024) and FTC guidelines for financial education advertising. Prepared by Alexo Digital, March 2026.
Live HTML registration page. Social proof bar, value bullets, email capture form. Ready to deploy.
40+ hours of market intelligence. Competitor profiles, 3 avatars, 155+ VOC quotes, 5 strategic gaps.
40+ hours of market intelligence compiled for Chris Leet By Lorenzo Sanchez, Alexo Digital | March 2026
The forex education market is mature and trust-deficient. 70-90% of retail traders lose money (FINRA data), which creates a permanent demand engine: frustrated learners constantly seeking better education.
The prop firm market has changed the landscape. Valued at $7.14 billion in 2026 and growing at 10.9% CAGR, prop trading has created a new buyer segment that did not exist 5 years ago. Search interest for "funded trader program" doubled since 2021. FTMO acquired OANDA for $250 million. Every serious forex trader under 35 is either trading a prop firm account or preparing to.
Zero S&D educators offer prop firm challenge preparation. Not Set and Forget. Not Pure Financial Academy. Not Rayner Teo. Not ICT. Nobody in this niche has positioned their methodology for prop firm success.
| Factor | Pro Trading School | Set and Forget | PFA | Rayner Teo | ICT |
|---|---|---|---|---|---|
| Core offer | S&D course (62 lessons) | S&D coaching + community | S&D course + 6 software tools | Free Academy + paid programs | Free YouTube mentorship |
| Price point | $59-$197 | $320-$540 | $49-$4,999 | Free-$3,999 | Free |
| Community | No | Yes | Yes | Yes | No |
| Active Meta ads | 0 | 0 | 0 | 0 | 0 |
| Key weakness | No upsell, no community, no recurring | Single instructor | High ceiling deters beginners | Opaque pricing | Failed public challenge |
PTS sits in the "accessible pricing + medium complexity" quadrant. Competitors with smaller audiences earn 5-10x more per student. The gap is not in traffic or authority. It is in revenue infrastructure.
The biggest positioning gap sits in the $1,000-$5,000 range: structured S&D education combined with live coaching, community support, and prop firm preparation. No competitor currently owns this space.
Their words: "I've been trading for approx 5 years. I've either been losing or breaking even over the long term." (ForexFactory)
Their words: "From passing multiple funded accounts to trading on live capital and achieving a 320% gain." (Trustpilot)
1. Indicator overload (20+ quotes) "I finally understand how to read price action without relying on too many indicators." (PTS testimonial)
2. Inconsistent results (15+ quotes) "I seem to do everything as plan and fail." (Quora)
3. Random S&R drawing (12+ quotes) "This blog helped me stop drawing random support and resistance lines." (PTS testimonial)
4. Fear at entries (10+ quotes) "Did you get pissed off when a stock did exactly what you thought it would but you just couldn't pull the trigger?" (Goodreads)
5. Money wasted on courses (10+ quotes) "That whole experience definitely felt like money wasted." (DanielInskeep.com)
12+ S&D educators exist. Bigger promises do not work. This audience is deeply skeptical. The winning angle: verified results plus volume metrics.
No high-ticket coaching/mentorship tier: PTS maxes out at $197. Competitors with smaller audiences charge $1,099-$4,999. The audience is willing to pay more for live coaching, accountability, and community.
No prop firm preparation program: The $7.14B prop firm market is growing at 10.9% annually. PTS's S&D methodology maps directly to evaluation rules (defined risk, drawdown management). Nobody owns this position.
Zero paid acquisition: Meta Ads Library shows zero active ads from any S&D educator. Meta's compliance barriers (October 2024) have created a blue ocean for compliant education-focused advertisers.
No community product: 786K+ followers with zero community monetization. ICT (2M+ subs) has no community. Set and Forget's is limited. The retention opportunity is massive.
No verified results: Not a single S&D educator provides third-party audited trading results. First to do it wins enormous trust advantage.
| Metric | Value | Source |
|---|---|---|
| PTS YouTube subscribers | 222,000 | YouTube |
| PTS Instagram (combined) | 564,000 | |
| Ebook downloads | 1,000,000+ | PTS website |
| Existing students | 25,000+ | PTS website |
| Prop firm market size | $7.14 billion | Business Research Insights |
| Prop firm CAGR | 10.9% | Business Research Insights |
| Competitors running Meta ads | 0 | Meta Ad Library |
| Current max revenue/customer | $197 | Podia pricing |
| Competitor price ceilings | $540-$4,999 | Direct research |
Research compiled by Alexo Digital. 40+ hours of primary and secondary research across 15+ data sources.
I'm Lorenzo Sanchez. I run Alexo Digital, a marketing system optimization agency for info creators.
We identify your biggest revenue bottleneck, build the solution, and get paid based on results. We specialize in webinar funnels, VSL funnels, and paid ads for creators and educators with existing audiences.
Most agencies charge $10K-$25K upfront for generic templates. We build custom deliverables like this one for FREE before you spend a dollar. That's our "Prove-It-First Premium" model. You're looking at the proof right now.
You have 786K+ followers across YouTube and Instagram, 25K students who already trust your method, and 1M+ ebook downloads. Competitors with smaller audiences charge $540-$4,999 per student. Your ceiling is $197. This package fixes that.
Based on your audience size, engagement, and market positioning
Three scenarios for ONE webinar launch (14-30 days)
| Metric | Conservative | Realistic | Optimistic |
|---|---|---|---|
| Registrations | 500 | 1,200 | 2,500 |
| Attendees (25-30%) | 125 | 360 | 750 |
| Mentorship Sales (3-7%) | 4 | 16 | 52 |
| Net Revenue | $15,988 | $63,952 | $207,844 |
Book a 15-minute implementation call and we'll map out your launch timeline together.